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BenQ’s regional monitor market share doubles

UAE is the fastest growing market for the company in Q4, 2015 followed by Egypt and Qatar

03-08-2016

Dubai, UAE; March 08, 2016– BenQ Middle East & Turkey, the internationally renowned provider of digital lifestyle innovations, has reported a strong growth of 4.8 % for the last quarter of 2015 in the Middle East for its monitors compared to the same period for 2014. The best performing market was the UAE where market share increased from 2.06% in Q4, 2014 to 6.52% in Q4, 2015. The second best performing market for BenQ was Egypt as the company’s market share increased from 3.44% in the last quarter of 2014 to 6.68% for the corresponding period in 2015. In Qatar too the company experienced a market share increase of 3.82% from 2% in Q4, 2014.

 

According to Manish Bakshi Managing Director, BenQ Middle East & Turkey,  “We have seen strong growth for our gaming and CAD/CAM monitors. The Middle East region is BenQ’s leading market for gaming monitors globally.  eSports is a huge buzzword right now among the Arab youth and the overall industr qy is growing at a fast rate. We are one of the early entrants who identified the growth potential for gaming monitors in the region, and with our innovative products, we have been able to fulfill the competitive needs of the regional gamers. We also work very closely with gaming cafes in the region providing our latest gaming monitors and sponsoring regional eSports tournaments. We are excited about this market and will continue to introduce improved and high performance monitors in the region.”

 

BenQ’s increase in market share was driven by gaming monitor models that truly enhance player performance, including the 24”BenQ W monitor and the 27”W+. The market share of both models combined together increased from 15% in Q4 2014 to 30% in Q4 2015.

 

Not to mention the market success of BenQ’s XR3501, 35” curved gaming monitor. The XR series is a combination of XL series and the RL series into one devise for a more enjoyable gaming experience. With 144 Hz and 2000R ultra high curvature and the ability to engage and challenge a gamer’s imaginative powers through racing games and scenario building, it is the perfect monitor for a gaming enthusiast. XR3501 sports a 2560x1080 display with a 21:9 aspect ratio and 178-degree extra-wide viewing angle.  Gamers can even link up multiple monitors for a truly immersive experience.     

 

BenQ also experienced increased demand for their 32”W CAD / CAM Series. Designed for business professionals,  the stunning 32 inch display built with IPS technology and the latest 4K2K ultra-high-definition (UHD) resolution, is part of BenQ’s continued effort to support the visual-intensive work required in the fields of CAD/CAM, animation, video editing and graphics arts. So professionals with a meticulous eye for detail can work with perfect precision and achieve high productivity.

 

About BenQ Corporation

Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today - lifestyle, business, healthcare and education - with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.

 

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D, and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment 'N' Quality to Life.

 

 


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