Aguila Performance Creates a Premium Indoor Golf Experience in Dubai with BenQ Golf Simulation Projectors

Facility name：
Aguila Performance - Golf Indoor

Location：
Jumeirah Golf Estates, Dubai, UAE

How BenQ LK936ST and AK700ST Deliver Immersive Golf Simulation Across Three Simulator Bays at Jumeirah Golf Estates

Golf simulation is evolving beyond practice and training. Across the Middle East, premium golf facilities, luxury residences, and hospitality venues are embracing immersive simulator experiences that combine technology, entertainment, and lifestyle.

At Jumeirah Golf Estates in Dubai, Aguila Performance has created a premium indoor golf destination designed to bring the realism of world-class golf courses indoors. By combining professional coaching, advanced simulation technology, and BenQ’s purpose-built golf simulation projectors, Aguila Performance delivers an experience where players can train, compete, and explore the game in an entirely new way.

The facility features three simulator bays powered by:

• BenQ LK936ST 4K Laser Golf Simulator Projector
• BenQ AK700ST 4K Laser Golf Simulator Projectors

Each bay was configured according to its specific requirements, creating a tailored projection solution that supports professional coaching, customer experiences, and premium demonstrations.

For Aguila Performance, the vision was never to create another indoor golf facility.

The goal was to create an environment where golfers and visitors could step inside and immediately feel connected to the course, whether experiencing iconic destinations such as Augusta and St Andrews or exploring the championship surroundings of Jumeirah Golf Estates.

“Golf has always been a passion for the team here at Aguila Performance. When we saw how indoor simulation technology was evolving, we knew there was an opportunity to bring something truly different to Dubai. We didn’t want to build just another golf facility. We wanted to create a space where a player or potential buyer could step off the street, pick up a club, and genuinely feel like they’re standing on a course.”

— Adrian Milne, Chairman, Aguila Performance

Beyond simulation technology, Aguila Performance combines the experience with professional coaching infrastructure, creating an environment where technology and expertise work together.

“The technology and the coaching work together; that’s what makes this environment different from anything else in Dubai.”

— Adrian Milne, Chairman, Aguila Performance

The Role of Projection Technology in Golf Simulation

In a golf simulator environment, visual performance plays a critical role in creating realism.

From fairway textures and green definition to course depth and color accuracy, every visual detail contributes to how immersive the experience feels.

For players who regularly use golf simulators, even small differences in image quality can impact the overall experience.

“When you’re creating a serious golf simulation environment, every element has to earn its place, the launch monitor technology, the coaching infrastructure, the software, and yes, the visuals. The image quality and realism all contribute to whether a player genuinely feels present on that course.”

— Greg Holmes, Director of Golf, Aguila Performance

“Players who use these simulators regularly know what great looks like. They’ve played on real courses. They can immediately tell if the colours are off, if the image is soft, or if there’s a lag between swing and ball flight.”

— Mr. Manish Bakshi, Managing Director, BenQ Middle East

To address these requirements, BenQ developed its dedicated ACE Series Golf Simulation Projectors, purpose-built for immersive golf environments. The lineup combines 4K UHD resolution, Golf Mode colour optimisation, short-throw projection, and laser durability for long-term performance.

Unlike traditional projectors adapted for simulator use, BenQ’s golf simulation projectors are designed around the unique requirements of golf environments.

“That’s exactly why BenQ built the ACE Series, a projector lineup purpose-built exclusively for golf simulation. Within that line-up, we have solutions for every type of installation, every space, and every performance requirement.”

— Mr. Manish Bakshi, Managing Director, BenQ Middle East

The Aguila Performance installation demonstrates how different BenQ golf projector models can be deployed across a complete facility, with each projector selected according to the requirements of individual simulator bays.

“Projection was one of the key decisions we had to get right. We evaluated several options and chose BenQ, a tailored solution across all three bays that fits how we use each space differently.”

— Greg Holmes, Director of Golf, Aguila Performance

Flagship Golf Simulation Performance with BenQ LK936ST

The flagship simulator bay at Aguila Performance features the BenQ LK936ST, designed for premium golf simulation environments where image quality and installation flexibility are critical.

With:

• 4K UHD resolution
• 5,100 ANSI lumens brightness
• Golf Mode colour optimization
• Advanced lens shift capabilities
• Laser light source rated for up to 20,000 hours

The LK936ST delivers highly detailed visuals while supporting demanding simulator installations.

“Bay 1 is our showcase bay; it’s where we bring clients who want to experience the very best the facility has to offer. The LK936ST delivers on that.”

— Adrian Milne, Chairman, Aguila Performance

According to BenQ, installation flexibility is a key consideration for golf simulation environments, where projectors must deliver large immersive visuals while remaining clear of the player’s swing path.

“The projector has to deliver a large, immersive image while staying completely clear of the swing zone, no shadows, no risk of contact.”

— Mr. Manish Bakshi, Managing Director, BenQ Middle East

Two additional simulator bays at Aguila Performance are powered by the BenQ AK700ST, providing premium 4K golf simulation performance with simplified setup and operation.

Designed for flexible simulator environments, the AK700ST features:

• 4K UHD resolution
• 4,000 ANSI lumens brightness
• Auto Screen Fit
• Quick Focus
• Golf Mode
• HDR and HLG support

“For Bays 2 and 3, the AK700ST gives us strong 4K image quality with features that make day-to-day operation straightforward.”

— Adrian Milne, Chairman, Aguila Performance

A unique advantage of the Aguila Performance installation is the versatility of the simulator environment.

Beyond golf, the LK936ST-powered flagship bay can transform into a premium entertainment space for:

• Movie screenings
• Live sports
• Gaming
• Private events

“Customers started asking if they could use the bays for more than just golf. Watch the match, host a gaming session, run a private screening. The screens are large, the image quality holds up for all of it.”

— Adrian Milne, Chairman, Aguila Performance

The BenQ LK936ST supports premium entertainment applications with 4K HDR visuals and eARC audio support, allowing the same installation to serve both golf simulation and home entertainment needs.

“This is exactly the kind of versatility modern customers are looking for — particularly in residential and premium commercial spaces.”

— Mr. Manish Bakshi, Managing Director, BenQ Middle East

The collaboration between BenQ Middle East and Aguila Performance demonstrates how purpose-built projection technology and expert integration can create premium golf simulation environments.

By combining BenQ’s golf simulation expertise with Aguila Performance’s coaching and facility experience, the project delivers a complete environment designed around performance, entertainment, and customer engagement.

“Aguila Performance exists to give golfers in Dubai an experience they can’t get anywhere else — the coaching, the technology, the environment. From a projection standpoint, BenQ has been a brilliant partner, and the ongoing support from the team has been great.”

— Adrian Milne, Chairman, Aguila Performance

For BenQ Middle East, the project represents the future of immersive golf experiences across the region.

“Golf simulation is growing rapidly across the Middle East — and what we see here at Jumeirah Golf Estates is something genuinely new: a facility where the technology serves not just the golfer, but the property buyer, the family, and the community.”

— Mr. Manish Bakshi, Managing Director, BenQ Middle East

From professional golf academies and commercial simulator venues to luxury residential environments, BenQ Golf Simulation Projectors provide the visual performance, flexibility, and reliability required to create immersive golf experiences.

Discover how BenQ can help bring your golf simulation vision to life.