It could well become a tradition for BenQ, for aligning their brand with one of the world’s most loved sports is not foreign territory. BenQ, albeit some years ago, were once the main sponsors of legendary renowned Club, Real Madrid in Spain.
This time it’s BenQ Australia that has secured a deal with South Melbourne Football Club (SMFC) to be their Principal Partner for the 2014 NPL Victoria Season.
With SMFC currently on top of the NLP Ladder, the sponsorship provides BenQ with an opportunity to reach its core target market in a World Cup year when the sport is at premium saturation.
A club with a proud history spanning back more than sixty years, SMFC issued a statement saying that BenQ was the second multinational partner to support them, and that they felt the partnership of a global brand like BenQ clearly demonstrated the growth of their corporate base over the past two years.
“This sponsorship provides an excellent vehicle for us to market our brand and build rapport with SMFC’s large following and fan base,” said Martin Moelle, MD for BenQ Australia.
“Recognising the scope for mutual benefit, we are proud to announce our alignment with SMFC, a partnership which will allow us to capitalise on the fun and fanfare of an exciting World Cup,” continued Moelle. “We wish them continued success in the 2014 Season.”
For further information on BenQ’s sponsorship of the South Melbourne Football Club, please visit www.smfc.com.au